Luxoft
A two-week drive-time campaign on Nile FM, Nogoum FM, El Radio 9090, Radio Masr and NRJ, with Arabic and English spots, alongside Luxoft's outdoor screens and guest posts.
Heard on the way to work.
We plan, produce and book radio campaigns on Egypt's leading stations: listener research, drive-time plans, Arabic and English scripts, voice-over and broadcast reports.

In Cairo, millions of people spend an hour or more in the car every day, and the radio is on. A well-planned radio campaign reaches professionals and decision makers at the moments they are most receptive, at a fraction of the cost of TV.
We plan radio like a media agency, around listeners and dayparts rather than a station list, and we produce the spots ourselves, with the right voices in Arabic and English.
We plan where and when your spot plays, write and record it, book it and prove it aired.
Which stations your audience listens to, when, and in which language, from station reach and format data.
Stations and time bands chosen for your audience, with drive time weighted for commuters and professionals.
Spots per day, days per week and campaign length set so each listener hears the message enough times to act.
Regional stations and city-level plans for launches, retail and real estate in specific areas.
Scripts in Arabic and English, voice-over artists, MCs and presenters, music and final mix.
Programme sponsorships, time checks and presenter live reads that feel native to the station.
Rates, bonus spots and fixed positions negotiated with each station.
Broadcast logs checked against the plan, with a report on spots delivered and the effect on calls, search and visits.
Often planned together with TV Advertising, Media Production and Outdoor (OOH).
Six steps, whether it's a two-week launch burst or a year-round presence.
Objective, audience, cities, timing and budget.
Stations, formats and time bands your audience actually listens to.
Stations, dayparts, spots per day, campaign length and expected frequency.
Arabic and English scripts, voices and production, approved before booking.
Rates and positions secured, spots delivered to each station and aired.
Broadcast logs checked against the plan and results reported.
Plans built around the audience's day, not the station list.
A two-week drive-time campaign on Nile FM, Nogoum FM, El Radio 9090, Radio Masr and NRJ, with Arabic and English spots, alongside Luxoft's outdoor screens and guest posts.
Luxoft wanted to reach employees and IT professionals. We focused the budget on the 8–10 a.m. commute across five stations, with extra weight on the opening day of each week.
| Sun | Mon | Tue | Wed | Thu | Sun | Mon | Tue | Wed | Thu | |
|---|---|---|---|---|---|---|---|---|---|---|
| Nile FM 104.2 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
| Nogoum FM 100.6 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
| El Radio 9090 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
| Radio Masr 88.7 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
| NRJ 92.1 | 2 | 1 | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 1 |
Spots per morning between 8 and 10 a.m.: 60 thirty-second spots over two weeks. The daily split shown is illustrative.
Egyptian stations, chosen for each campaign by audience and format.
We book the main Egyptian and regional stations through our partnerships with networks such as Rotana, MBC and Nile Radio Productions, including Mega FM, and plan by the audience each station reaches.
Yes. We write the script, cast voice-over artists and presenters, and produce the spot, then deliver it to the stations.
It depends on the stations, time slots and number of spots. After a brief, we send a media plan with the schedule and a clear quote.
Yes. Regional stations and time slots let you focus on specific cities and commuting hours, which suits retail, real estate and launches.
Doers Advertising is committed to increasing your brand awareness by taking a powerful and effective advertising approach to attract potential consumers and let your business have the ease and comfort of getting measured results.
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Tell us about the project. We reply within one working day with a plan and a clear quote.
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