Radio advertising agency in Cairo, Egypt

Radio Advertising Company in Cairo, Egypt

Heard on the way to work.

We plan, produce and book radio campaigns on Egypt's leading stations: listener research, drive-time plans, Arabic and English scripts, voice-over and broadcast reports.

Nile FM, Nogoum FM, El Radio 9090, Radio Masr 88.7 and NRJ, the stations in our Luxoft campaign
Luxoft: 60 spots × 30″ over two weeks, 8–10 a.m. on five Cairo stations.
Drive timeMorning and evening commutes, the strongest slots
30″Standard spot length, with 20″ and 15″ cut-downs
3+Hearings per listener we plan for
LogsBroadcast logs checked for every campaign

Radio reaches people where screens can't.

In Cairo, millions of people spend an hour or more in the car every day, and the radio is on. A well-planned radio campaign reaches professionals and decision makers at the moments they are most receptive, at a fraction of the cost of TV.

We plan radio like a media agency, around listeners and dayparts rather than a station list, and we produce the spots ourselves, with the right voices in Arabic and English.

From script to airtime.

We plan where and when your spot plays, write and record it, book it and prove it aired.

01

Listener & station research

Which stations your audience listens to, when, and in which language, from station reach and format data.

Station reachFormatsListener profile
02

Station & daypart selection

Stations and time bands chosen for your audience, with drive time weighted for commuters and professionals.

Drive timeDaytimeWeekend
03

Frequency planning

Spots per day, days per week and campaign length set so each listener hears the message enough times to act.

Spots per dayFlightingShare of voice
04

Geo-targeting

Regional stations and city-level plans for launches, retail and real estate in specific areas.

Regional stationsCity plans
05

Scripts & production

Scripts in Arabic and English, voice-over artists, MCs and presenters, music and final mix.

CopywritingVoice-overJinglesMixing
06

Sponsorships & live reads

Programme sponsorships, time checks and presenter live reads that feel native to the station.

SponsorshipsLive readsTime checks
07

Booking & negotiation

Rates, bonus spots and fixed positions negotiated with each station.

RatesBonus spotsFixed positions
08

Monitoring & reporting

Broadcast logs checked against the plan, with a report on spots delivered and the effect on calls, search and visits.

Broadcast logsDelivery reportResponse tracking

Often planned together with TV Advertising, Media Production and Outdoor (OOH).

Our radio planning method.

Six steps, whether it's a two-week launch burst or a year-round presence.

  1. Brief

    Objective, audience, cities, timing and budget.

  2. Listener research

    Stations, formats and time bands your audience actually listens to.

  3. The plan

    Stations, dayparts, spots per day, campaign length and expected frequency.

  4. Script & recording

    Arabic and English scripts, voices and production, approved before booking.

  5. Booking & on air

    Rates and positions secured, spots delivered to each station and aired.

  6. Logs & report

    Broadcast logs checked against the plan and results reported.

Radio campaigns we ran.

Plans built around the audience's day, not the station list.

Luxoft
Technology · Recruitment awareness

Luxoft

A two-week drive-time campaign on Nile FM, Nogoum FM, El Radio 9090, Radio Masr and NRJ, with Arabic and English spots, alongside Luxoft's outdoor screens and guest posts.

60Spots × 30″
5Stations
2Weeks
8–10a.m. drive time

The Luxoft plan.

Luxoft wanted to reach employees and IT professionals. We focused the budget on the 8–10 a.m. commute across five stations, with extra weight on the opening day of each week.

SunMonTueWedThuSunMonTueWedThu
Nile FM 104.22111121111
Nogoum FM 100.62111121111
El Radio 90902111121111
Radio Masr 88.72111121111
NRJ 92.12111121111

Spots per morning between 8 and 10 a.m.: 60 thirty-second spots over two weeks. The daily split shown is illustrative.

Stations we plan across.

Egyptian stations, chosen for each campaign by audience and format.

Nogoum FMNile FMMega FMRadio Hits 88.2El Radio 9090Radio Masr 88.7NRJ EgyptNagham FMShaabi FM

Questions, answered.

Which radio stations can you book?

We book the main Egyptian and regional stations through our partnerships with networks such as Rotana, MBC and Nile Radio Productions, including Mega FM, and plan by the audience each station reaches.

Do you produce the radio ad?

Yes. We write the script, cast voice-over artists and presenters, and produce the spot, then deliver it to the stations.

How much does radio advertising cost?

It depends on the stations, time slots and number of spots. After a brief, we send a media plan with the schedule and a clear quote.

Can radio target a specific area?

Yes. Regional stations and time slots let you focus on specific cities and commuting hours, which suits retail, real estate and launches.

Read more about this service

Doers Advertising is committed to increasing your brand awareness by taking a powerful and effective advertising approach to attract potential consumers and let your business have the ease and comfort of getting measured results.

Our team of radio advertising professionals will work with you to broadcast a unique voice that reflects the style, brand identity, and values of your business. So, what are you waiting for? Get the services today from the top radio advertising company in Egypt, Doers Advertising.

Grow Your Business with Radio Advertising

At Doers Advertising, we have a team of experienced radio advertising experts who are committed to providing you with the most effective techniques when it comes to having a successful radio campaign. We have a research-driven approach which has been our core. This makes us deliver distinctive results to our clients.

We offer a comprehensive approach to radio marketing that will help you reach your target audience and increase your customer base. With our expertise and experience in the industry, you can trust that your radio ads are effective and impactful. Contact our experienced professionals today and get started on your Radio Advertising project.

Turning Your Message into Serious Business

With our radio advertising services, you will be overwhelmed with the perfect demographic and community target we take to deliver your brand message in the most effective and efficient manner. It’s time to get your brand message spread across local buyers so that you can get the best of the best representation and result in the local marketplace.

Helping Brands Reach Millions

At Doers Advertising, we believe that the power to connect with the audience is essential. Therefore, if you’re looking for a company with the perfect radio advertising expertise, look no further than Doers Advertising Agency in Cairo Egypt.

Reporting & Analysis

We strive to make the radio advertising service process as easy and stress-free as possible. We’ll start by discussing your needs and targeted audience, so we can create an effective strategy.

Media Buying

Doers Advertising specializes in providing long-term and project-based media buying services in Egypt. If you’re looking to purchase direct response radio buying, then you’re at the right place.

Strategic Planning

We have a team that undergoes research-driven and results-approached planning to help them in making clients get more than what they expect through our radio advertising services.

Radio Media Research

At Doers Advertising, we have the most experienced radio experts who understand the market.

Why Choose Us

When you choose Doers Advertising for radio advertising services, you tap an extensive range of benefits that can get your business a boost when it comes to its brand image or sales. Some of the reasons why you should choose us for Radio Advertising services are such as:

Geo-Targeting

With the help of geo-targeting, you can make sure that your business ads are reaching the right people in the right places.

Contextual Advertising

We offer a safe advertising environment for our clients to have and also increase their brand affinity.

Detailed Advertising Reports

We’ll monitor the results of your campaign and make adjustments where needed and also provide you with a detailed report to help you measure and analyze the success of your radio advertisement.

Time Bands

We will help you choose the best radio station for your advertisement. We’ll also assist you in selecting the most suitable time slots for your commercial.

Demographic Targeting

Our campaigns are tailored to reach a specific demographic by utilizing targeting techniques like age, gender, and location.

Measured Advertising

We’ll then take care of the production and scheduling of your advertisement so that your advertisements are completely measured.

A Trusted Company

Doers Advertising has been in the industry for quite some years, and we surely disrupted our competitors through our distinctive services. It has made us successful in gaining our client’s trust and also building our brand’s reliability among businesses in the UK.

Fully Integrated Solutions

At Doers Advertising, our team is committed to providing stellar and fully integrated marketing solutions for our clients all across the UK. We can offer you accredited radio advertising solutions and much more.

Discuss Your Project with Us Today!

Contact us today to learn more about our radio advertising process and to get started on your project!

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