Health & fitness · TV & digital ad
EMS Revolution
An awareness ad featuring Karim Benzema, produced for TV and digital.
TV advertising agency in Jeddah
Elevate Your Brand with Exceptional TV Advertising in Jeddah
Airtime planned for Saudi viewers.
From our Jeddah office we plan, buy and produce TV campaigns on the channels Saudi audiences watch, with reach and frequency targets, negotiated rates and a post-buy audit.
GRPsPlans built on rating points, not spot counts
3+Effective frequency we plan every campaign for
CPRPCost per rating point negotiated channel by channel
Post-buyAudit of what actually aired, for every campaign
Where Saudi Arabia watches.
Saudi viewers split their time between MBC, SBC, Rotana, sports channels and streaming. A good plan follows that split, weights prime time and Ramadan where it pays off, and adds streaming and connected TV to catch younger audiences.
We plan on ratings and cost per rating point, negotiate with the networks, produce the commercial in Saudi Arabic and report on what actually aired.
Planning, buying and airtime.
A TV campaign is only as good as its plan. We decide where, when and how often your ad runs before a single spot is booked.
01
Audience & ratings analysis
Who you need to reach, what they watch and when, using ratings and viewership data for your target group.
02
Channel & programme selection
Channels and programmes ranked by affinity with your audience and cost per rating point, not by habit.
03
Reach & frequency planning
GRP and TRP targets, reach 1+ and effective frequency 3+ set against your objective and budget.
04
Dayparts & flighting
Prime time, daytime and late-night mixed across burst, continuity or pulsing schedules.
05
Spot lengths & versions
30, 20, 15 and 10-second versions cut from one production, so the plan can use the right length in each slot.
06
Negotiation & buying
Packages, bonus spots, placement premiums and sponsorships negotiated with the channels on your behalf.
07
Ramadan & seasonal campaigns
Plans for the most expensive and most watched weeks of the year, booked early and weighed against cost.
08
TV commercial production
Concept, script, casting, shooting and post-production by our media production team.
09
Monitoring & post-buy analysis
Spot verification, planned versus delivered GRPs and the effect on search, traffic and sales.
Often planned together with Radio Advertising and Outdoor (OOH).
More from Doers in Saudi Arabia: Doers, advertising agency in Jeddah · our services in Riyadh.
Our TV planning method.
Seven steps, the same for a two-week burst or a full Ramadan campaign.
Brief & objectives
Awareness, consideration or sales, with reach and frequency targets and a budget range.
Audience definition
The target group, its viewing habits and the ratings data we plan against.
Channel & daypart mix
Channels, programmes and dayparts ranked by affinity and cost per rating point.
The plan
GRPs, reach 1+, frequency 3+, flighting and spot lengths, with share of voice against competitors.
Negotiation & booking
Rates, packages, bonus spots and positions secured with each channel.
Production & delivery
The commercial produced, versioned and delivered to every channel on time.
On air & post-buy
Every spot verified, delivered versus planned GRPs reported, and learnings for the next flight.
Commercials we produced.
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What a plan looks like.
An example Ramadan burst: heavy weight in the first two weeks and around Eid, lighter continuity in between.
| Wk −2 | Wk −1 | R 1 | R 2 | R 3 | R 4 | Eid | Wk +1 | |
|---|---|---|---|---|---|---|---|---|
| Pan-Arab entertainment, prime | Light | Heavy | Heavy | Medium | Medium | Heavy | Light | |
| Local general, prime | Light | Heavy | Medium | Medium | Medium | Heavy | ||
| Local general, daytime | Light | Light | Medium | Medium | Light | Light | Medium | Light |
| News & talk | Light | Light | Light | Light | Light | Light | Light | Light |
| YouTube & connected TV | Medium | Medium | Medium | Medium | Medium | Medium | Medium | Light |
Illustrative only. Real plans are built from ratings data for your target group, your objective and your budget.
Channels we plan across.
Saudi and pan-Arab networks, chosen for each campaign by audience and cost.
MBC 1MBC ActionMBC DramaSBCSaudi TVRotana KhalijiaRotana CinemaAl ArabiyaSSC SportsShahidYouTube & connected TV
Questions, answered.
Do you buy TV airtime for the Saudi market?
Yes. We plan and buy TV campaigns on channels watched in Saudi Arabia and the Gulf, and negotiate spots and rates on your behalf.
Can you produce the commercial?
Yes. We handle concept, script, shooting, animation and post-production, in Arabic for the Saudi audience.
When is the best time to advertise on TV in Saudi Arabia?
Ramadan and major sports events bring the largest audiences and the highest prices. We'll help you weigh reach against cost for your category.
How do you report results?
You get confirmation of the spots aired, reach and frequency, and the effect on search, traffic and sales where it can be tracked.
Read more about this service
Why Choose Us?
At the heart of our beliefs, we hold the power of creativity when crafting effective TV advertising campaigns in Jeddah. Through creative writing, our goal is to captivate our target audience, delivering our client’s message in an engaging and unforgettable manner. By employing creative language and storytelling techniques, we construct a unique and compelling narrative that forges an emotional connection with viewers, making them more inclined to take action and engage with the brand.
In Need of a Customized TV Media Plan?
Allow us to fashion a bespoke TV media plan designed to speak directly to your target market, meticulously crafted and optimized for maximum impact. Our dedicated team will collaborate closely with you to gain a deep understanding of your audience. Armed with this insight, we will secure the most advantageous rates in the market, guaranteeing that your campaign reaches its audience at precisely the right time. With our targeted approach, your brand will command the spotlight, capturing the hearts and minds of your ideal customers. This is what makes us your go-to marketing agency in Saudi Arabia.
All-Inclusive TV Advertising ServicesAll-Inclusive TV Advertising Services
From inception to broadcast, we are your trusted partner, guiding you every step of the way as you bring your brand to the small screen. Our comprehensive solution is tailored to your specific needs, providing the support and expertise required to transform your brand from concept to reality, broadcasted on national television. Let us lead you through the entire process, from conceptualizing a captivating idea to delivering it to a broad audience, ensuring your brand leaves an indelible mark on the world of TV advertising.
It’s More Than Just a Screen
Television holds a special place in our daily lives. It’s where we gather, arrange our furniture for the perfect viewing experience, and immerse ourselves in our favorite shows. Television is the heart of every living space. It’s a place where families and communities come together to share an experience. Advertising on television capitalizes on the profound sense of shared experience that television provides. It offers brands the opportunity to make a lasting impression on the collective consciousness of an entire nation.
We Are Ready to Assist You!
Let our team of experts be your guiding light as you embark on the thrilling journey of television advertising. Together, we’ll chart the course for your campaign, identifying the perfect moments, venues, and viewers to ensure your message is heard loud and clear. Whether you’re looking to create a splash or leave a lasting impact, we’ll help you engage your audience in the most meaningful way. Get in touch with us now and together, let’s soar to greater heights!
Let’s talk.
Tell us about the project. We reply within one working day with a plan and a clear quote.
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