Listening & reputation management in Cairo, Egypt

Listening and Brand Performance Monitoring

Know what people say, before it spreads.

We monitor what people say about your brand across social media, news, blogs and review sites, in Arabic and English, and help you respond, fix and build a reputation that sells.

Social media analytics and web listening dashboard
A listening dashboard from our digital credentials: mentions, reach, sentiment and sources in one view.
7+Sources: web, news, Facebook, X, Instagram, YouTube, TripAdvisor
24/7Monitoring with crisis alerts
4 mo.Of historical data at setup
AR · ENSentiment in both languages

Your reputation is being written now.

Egyptians talk about brands loudly and fast, in comments, groups, reviews and on TikTok. One unanswered complaint can become a trend by the evening, and one good story can do more than a campaign.

We set up listening across every platform that matters, track sentiment and topics in Egyptian Arabic, alert you the moment something changes and help your team answer well.

Hear everything. Answer well.

From the first mention to the monthly board report.

01

Social & web listening

Every mention of your brand, products, executives and competitors across social media, news, blogs, forums and review sites.

KeywordsLocation filtersLanguage filters
02

Sentiment analysis

Positive, negative and neutral, in Arabic and English, with the topics driving each.

Arabic sentimentTopicsTrends
03

Crisis alerts

Spikes in negative mentions flagged in real time, with a response plan ready.

Real-time alertsEscalation
04

Review management

Google, TripAdvisor and app store reviews monitored and answered, with a plan to earn more good ones.

Google reviewsTripAdvisorApp stores
05

Community management

Comments and messages from every platform answered from one inbox, in your brand's voice.

One inboxTone of voiceSLA
06

Competitor benchmarking

Your share of voice, growth and engagement next to your direct competitors, month by month.

Share of voiceEngagement
07

Influencer discovery

The voices that really move your audience, ranked by influence score and relevance.

Influence scoreAudience fit
08

Dashboards & reports

Live dashboards plus PDF and Excel reports with the insights and the actions they call for.

Live dashboardsPDFExcel

Often planned together with Digital Marketing, SEO and Media Production.

How we listen.

Five steps, running all year.

  1. Setup

    Keywords, sources, languages and competitors, with up to four months of history.

  2. Monitoring

    Round-the-clock tracking and a daily digest.

  3. Alerts

    Negative spikes flagged and escalated in real time.

  4. Response

    Replies, fixes and positive content, agreed with your team.

  5. Monthly insights

    Sentiment, share of voice, topics and recommendations.

Listening that changed the plan.

Dubai Financial Market
Finance · Listening & media strategy · Dubai

Dubai Financial Market

Our listening report showed the web, not social media, was the top source of mentions. We recommended moving half of digital buying to web display and contextual targeting, alongside a full Gen Z research study.

#1Source: the web
50%Budget shifted to web display
Dubai Future Foundation
Government · Social audit · Dubai

Dubai Future Foundation

A full audit of the social accounts, influencer measurement and a digital PR roadmap, built on listening data.

What you see.

Screens from our listening and analytics work.

Listening dashboard
Listening dashboardMentions, reach, sentiment and sources, live.
Competitor benchmarking
Competitor benchmarkingGrowth and engagement next to your competitors, month by month.
Audience analysis
Audience analysisWho is talking, where they are and what they care about.

Sources we monitor.

News sitesBlogs & forumsFacebookInstagramX (Twitter)YouTubeTikTokLinkedInTripAdvisorGoogle reviewsApp stores

Questions, answered.

What will the monitoring dashboard show us?

Key metrics from all your social platforms on one screen: reach, engagement, followers, top content, community response times and benchmarks against your direct competitors.

Can we compare ourselves with competitors?

Yes. Benchmarking against direct competitors is part of the service: their activity, engagement and share of voice next to yours.

Do you track Arabic content?

Yes. We monitor Arabic and English, including Egyptian dialect, across social media, news and review sites.

How often do we get reports?

The dashboard updates continuously, and we send a monthly report with insights and recommended actions. Alerts go out immediately when something needs attention.

Read more about this service

Listening and Brand Performance Monitoring

Track key metrics from multiple Social Media platforms

In one Comprehensive dashboard.

Social media monitoring dashboard…

Track key metrics from each social media account you own or monitor. Think about each platform on its own: which metrics do you track on a daily, weekly, or monthly basis? You may want to give preference to metrics that you track more often, such as reach and engagement metrics. Alternatively, you can create a monthly social media monitoring dashboard to check your progress over time. For this scenario, time series metrics such as monthly new subscribers, audience demographics, or channel views might be better suited. These metrics basically do two things: gives you a view into your social platforms followers and likes, and shows your most recent posts, conversations, and engagements on these platforms. You can display this dashboard on an office wallboard or a TV dashboard to keep an eye out on social progress and buzz topics.

Top five social media metrics

New Followers by Month

Post and Page Reach

Post Engagement Rate

Mentions and Shares

Retweets and Comments

Main Features

A powerful combination of media monitoring and intelligence. Analyse what people are saying, when they said it, and why. Find influencers, compare with competitors and create reports in minutes.

FEED & SOURCES

Website & social media monitoring

Website monitoring

Facebook Pages

Twitter

YouTube

TripAdvisor

Instagram

Blogs

Comment

Powerful search filters to fine-tune results

Quick or Advanced Search

Unlimited keyword combination

Location filters

Language filters

Authors

Queries

Tags

MEDIA REPORTS

Data analysis dashboards

Sentiment analysis

Impressions

Social media engagement

Influencer dashboard

Influence score

Custom PDF reports

Excel data export

EXPORTS AND DATA MANAGEMENT

Save your data forever

PDF export

Excel export

Individual graphs export

Custom graph creation

Unlimited data storage

Navigate through data range with up to 4 months of historical data. Get smart analytics with brand performance and reputation Updates.

Analytics Capabilities

Since our inception, we’ve covered a wide array of large-scale events, from product launches to virtual events. Our events are all managed to perfection!

AUDIENCE ANALYSIS

Audience Analysis in One Powerful Platform

INFLUENCERS

End-to-End Influencer Marketing Platform

COMMUNITY MANAGEMENT

Effortless Community Management All from One Inbox

ANALYTICS AND BENCHMARK

All the Advanced Social Media Analytics Tools You Need

PUBLISHING AND SCHEDULING

Manage All Your Social Media Publishing

CONTENT INTELLIGENCE

Get insights and analysis from across all digital channels

More from our Cairo team

Let’s talk.

Tell us about the project. We reply within one working day with a plan and a clear quote.

Start a project ↗