Ranked among Egypt's top branding companies.
We build brands from the strategy up: positioning, names, logos, identity systems, packaging and brand books, for companies, hotels, restaurants and groups across Egypt and the Gulf.
A brand is your story, your heritage and the experience people have with you. Our branding framework covers what you do, why you matter and how you should be perceived, then turns it into a visual system that works on every screen, sign and bag.
Doers won the TechBehemoths award for branding in Egypt in 2022. Our branding team combines brand strategists, a marketing communication consultant, design leads and illustrators who work with you from the first workshop to the final guidelines.
Everything from the strategy behind the name to the apron on the counter, designed as one system.
Brand essence, positioning, core message framework and tone of voice, built in workshops with your team.
Names for companies, products and sub-brands, checked for meaning in Arabic and English.
Logo marks and custom logotypes developed from sketches to a final morphology with clear space and minimum sizes.
Colour palette, typography, icons, graphic elements and patterns that make every asset recognisable.
Parent and sub-brand systems for groups with several hotels, companies or product lines.
Bags, boxes, cups and labels that sell on the shelf and look good in the customer's hand.
Mascots and characters that give a brand a face for campaigns, packaging and social media.
Stationery, uniforms, fleet, signage, presentation templates and websites, all designed to the guidelines.
A complete brand book: logo, colour, type, photography direction and graphic system, so any supplier gets it right.
Often planned together with Signage & Internal Branding, Digital Marketing and Booth Production.
The same framework our branding team uses for every client, from a single café to a group of hotels.
Brand history, objectives, audience and competitors, and what the brand needs to achieve.
Brand essence, positioning, core message framework and the voice the brand speaks in.
Sketches and concepts, then one direction refined into its final morphology.
Colour, typography, photography, icons, graphic elements and patterns.
Stationery, packaging, uniforms, fleet, signage, templates and the website.
The brand book, files for every supplier and support as the brand goes live.
Selected identities from our branding portfolio.
A full brand system for Serenity's hotels, resorts and restaurants: strategy, positioning and persona, a refined group mark, and a family of sub-brands, from Sky Fringe and Alpha Beach to Alma Heights, Ross Park and Gourmet, each with its own palette, plus typography, photography style and patterns.
The ZAS logo and identity for Z-Aviation Services, an aviation group with five decades of ground handling, cargo and specialised services across Egypt, Sudan and South Sudan: a winged mark with speed built into the letters, a red and aviation-blue palette and the line “One Partner. Unlimited Possibilities.”
A bilingual identity for WSL, “Connect ME”: one mark that reads وصل in Arabic and WSL in Latin, built on a linking stroke that becomes the icon, the pattern and the app symbol, with versions for light, dark and colour backgrounds.
A strategy book for an entertainment park built to amuse and inspire young people: positioning platform, core message framework, the essence and values of the brand, key strengths and a tone of voice for every communication.
An identity that balances structure and experience: a logo built letter by letter from materials (T for structure, U for sustainability, Y for light and space, A for craft), with typography, palettes, stationery, site hoardings, posters and a digital presence.
Book design and printing for UNHCR, including the International Refugee Law handbook and the Arab Strategy on public health services for refugees, produced with the League of Arab States, in Arabic and English and within UNHCR's brand guidelines.
Brand strategy, naming when needed, logo design, brand guidelines, typography and colour systems, and the first applications: stationery, social templates, signage and packaging. We start with workshops and a competitor review so the identity is built on a clear position, not taste.
It depends on the scope, so we plan around your launch date rather than a fixed template. Tell us when the brand needs to go live: we adapt the process to it, take responsibility for the deadline and hit the ground running from the first workshop.
Yes. We audit what customers already recognise, keep the equities that work (a colour, a shape, a name) and modernise the rest, so the change feels like progress rather than a new company.
Yes. We design bilingual identities from the start, with Arabic and Latin logotypes and type pairings that work together on signs, screens and print.
Yes. Our own teams produce signage, office branding, exhibition stands and event branding, so the identity reaches the real world exactly as designed.
Strategy
Branding strategy is an all-encompassing approach through which a brand identifies in front of its viewers, customers, and potential customers. The brand strategy inculcates various brand elements, including but not limited to brand voice, storytelling, brand values, and the general vibe of the Brand. Brand voice, brand design, brand values, brand story, and brand vibe are major elements that contribute to a successful branding strategy. At Doers, the top Branding Agency in Egypt, we follow tailor-made plans for each of our clients to ensure success. First comes the planning phase, where we understand your Brand and vision for the Brand. This includes the creation of buyers’ persona and competitive analyses. After which comes the brand naming and strategy workshops with the marketing team. Then comes the part where we provide you with your professionally created brand strategy with a plan and necessary recommendations for any existing plans.
Our branding strategy includes the various elements and tactics used to create and maintain a consistent and distinct image for a brand. This can include things like the Brand’s name, logo, messaging, and overall aesthetic. Additionally, a branding strategy will often include guidelines for how the Brand should be communicated across different channels, such as social media, advertising, and packaging.
Brand Design – This includes everything from the color palette that is to be used for your Brand all the way to what font is used. Many customers may indulge in your goods and services strictly because of your brand design.
Brand Value – brand values set clear boundaries of the organization’s goals, objectives, and aims, helping you make decisions accordingly. It helps build meaningful connections with members of the community and customers alike.
Brand vibe – This is the general perception that your Brand creates for users, new and old. This emits through your website, social media, and other channels. The vibe can be anything from playful to sarcastic and witty.
Guidelines
A logo can make or break a business. We provide logo design and development that is creative and exactly according to your vision and needs. A good logo makes a strong first impression. Depending on your kind of business and niche, your logo can be colorful and vibrant or contemporary and subtle. At Doers, your trusty Branding Agency in Cairo, Egypt, we turn your vision into a reality!
Our creative typography service arranges words in the form of art. With our typography service, we create engaging and interesting typography that sends across your brand message in a way that’s appropriate for you.
Typography is a crucial element in design and communication. It helps to convey the tone and message of a piece of content and can affect how easily it is read and understood. Typography services can help to ensure that the text in a design is legible, consistent, and visually appealing.
Color usage plays a crucial role in branding. Different colors can evoke different emotions and connotations and can help to create a specific tone and message for a brand. Blue is often associated with trust and reliability, while yellow is associated with cheerfulness and optimism. Doers Advertising Agency in Egyptunderstands the value of color scheme usage and applies it where necessary to improve your Brand’s image.
Graphic elements such as logos, icons, and imagery are essential for creating a strong and recognizable brand identity. Our well-designed logos and other graphic elements, for example, can help to convey the core values and message of a brand in a simple, memorable, and visually striking way.
layout design
A visually appealing layout can help to guide the viewer’s eye through the design, highlighting the most important information and creating a sense of hierarchy. The use of typography, imagery, and white space can all play a role in creating a visually appealing layout. Doers’ printing techniques, such as embossing, foil stamping, and spot gloss, can add tactile and visual interest to a design, making it more memorable and impactful.
printing
Doers offers a wide range of printing services for businesses and individuals. We have a team of experienced professionals who are dedicated to providing exceptional quality and attention to detail in everything we do. Whether you need business cards, brochures, flyers, or any other printed materials, Refined Printing Service by Doers has the skills and expertise to deliver the perfect finished product.
packages
This type of design often focuses on simplicity, functionality, and minimalism, which can help to keep costs down while still communicating the key features and benefits of the product. Companies that offer cost-effective package design services can help businesses to increase their bottom line by reducing packaging costs while still creating an attractive and effective product.
Tell us about the project. We reply within one working day with a plan and a clear quote.
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