Market Research is the process of finding out what your potential customers want from your product or service in order to make it more appealing and successful. Market research can help determine if there’s a need for new products or services, which customer groups would be most interested in them, and how much they might be willing to pay.

How to Do Market Research?

It is a common thing for many businesses to market their products and services. While there are a number of ways in which you can do this, the most popular one is through conducting market research. Understanding what your target audience wants or needs will help you determine the best way to approach them. Here are some tips on how to go about doing that effectively:

Decide What Information You Need To Know About Your Potential Customers

Customers are the lifeblood of any business. You need to know about your potential customers’ needs, how they use your products and services, what their expectations are in terms of quality and price, etc. There are so many factors to consider when deciding on what information you need to know about your potential customers.

If you want to conduct market research there are a couple of things you will need to consider:

  • How big is the market for your product?
  • What the market is? (Population, cost of living)
  • How big is your target customer group?
  • How do they interact with other brands in the same category?
  • What advertising has been successful for similar products and services in the past?

Gather Information from Your Potential Customers

Marketing is the process of identifying, anticipating and satisfying customer needs. To be successful in marketing, it is important for businesses to understand their customers’ needs and preferences. Gathering information from your potential customers can help you develop products that will fit them better. There are various tools and services one can use to find out what their target audience wants, which products they prefer and much more.

Demographic surveys: A demographic survey is a very broad view of the different groups that may be interested in your product or service. It will give you the overall picture of how many people fit into your target group and their demographics: age, sex and marital status. The results of a demographic survey will provide you with the overall statistics and size of your potential market.

The advertising agency in Egypt can conduct demographic surveys if they have access to existing databases. you’ll need to decide how much information you’re willing to give out in order to get the information you need. You can also conduct a survey yourself , this will require advertising and distributing questionnaires to people, but it is a potentially very accurate method of market research.

Another tried and true method is going straight to your potential customers, advertising agencies use this all the time, just find a way to talk with them about their needs and preferences (e.g. in the form of surveys, interviews).

Find out What Your Competitors Are Advertising

A recent study by marketing firm Hill Holliday found that many of today’s top brands are using online search data to monitor their competition.  This is an important step in helping them stay ahead of the game, but it can be difficult to find reliable sources of information on how to do this yourself. For market research we need to know about

– What advertising has worked for similar products in the past?

– How big is this advertising campaign?

Once market researcher has answers for these questions so it will take us on today’s top brands.

The How, Why and When Of Advertising Your Product or Service

Market research is a critical aspect of today’s business world, with many companies spending millions on marketing campaigns to help them understand what their customers need and want.  With so much at stake in the modern business environment, it’s important that you have an effective way to measure how well your ads are working. Market research provide insights on how people perceive your business and allow brands to target specific audiences. Before spend a lot of money we should now about the advertising period/duration, advertising spend and advertising budget.

What Are Your Advertising Costs Per Customer Acquired?

The advertising agency in Egypt will be able to help answer these questions if they’ve worked with similar clients in the past. One of the most important things for advertising agencies to consider is this: advertising is not just about getting the right message across. In order for advertising to be successful, it must reach its target audience and motivate them enough to take action – click through a sponsored link, make a purchase or come out and vote next election day.


Market research can help determine if there’s a need for new products or services, which customer groups would be most interested in them, and how much they might be willing to pay.