);
What Is Co-Branding?

What Is Co-Branding?

Co-branding is a strategic marketing partnership between two or more brands that allows each brand to leverage the other’s consumer base, resources, and/or expertise to create a new product or service. Co-branding can be extremely beneficial for all involved...
When to Shift Focus and Invest in Branding

When to Shift Focus and Invest in Branding

Taking a proactive approach to branding can help you build a company identity that resonates with customers over time – leading to increased brand awareness, customer loyalty, and higher sales. Many businesses will only focus on branding when they are ready to...