The use of social media is on the rise. Businesses are utilizing this new technology to connect with their consumers, but more importantly, they are using it to take a stand for important issues in today’s society. Instead of simply tweeting about products or discounts, brands can now be advocates for change by speaking out on topics that need attention. It is not enough anymore to only respond if you have been directly tagged in a conversation; companies must be mindful and aware of what is happening at all times within social media platforms.

Social media has become a go-to platform for businesses to advertise and promote themselves, but brands are now moving beyond posting product updates and engaging with their customers. Social media is increasingly becoming a place where companies can stand up for important issues in society and lend their voice to causes that need attention.

What Are Social Issues:

Social media has become a platform for brands to reach out and connect with their audiences, but they must be careful of the impact that they have on social media. Social issues are topics that can create conversation and engagement with followers, which is beneficial for brands. The most important thing to consider when deciding whether or not to take on a social issue is how it aligns with your brand’s values.

There is an array of social issues like human rights, gender equality, poverty and more that are being addressed by businesses on various social media platforms. Some companies choose to create hashtags that are dedicated to expanding knowledge about important topics, whereas others offer donations or other resources to support these causes.

Engaging with your audience on an emotional level is one of the most effective ways for brands to establish themselves as thought-leaders. Here are some ways social media platforms can be leveraged to make an impact on society;

Hashtags/Social Media Campaigns:

#EgyptTahrirSquare, #BringBackOurGirls, #ItsOnUs and #BlackLivesMatter are only a few examples of powerful hashtags that were created to bring attention to important issues. Creating hashtags is an easy, free way for companies to show they are standing up for what’s right and uniting with others who share their same values.

Branding Agency in Egypt can be advocates for change by speaking out on topics that need attention. It is not enough anymore to only respond if you have been directly tagged in a conversation; companies must be mindful and aware of what is happening at all times within social media platforms.

Social Media Brand Ambassadors:

There are some branding agency in Egypt that choose to take on the role of “Brand Ambassador” by engaging with others online who are advocating for change. These Brand Ambassadors not only retweet or respond to those who have used the Brand’s hashtag, but they also create their own hashtags that speak out on important issues. Brand Ambassadors are just as important as Brand Advocates and help build a strong relationship between the Brand and the consumer/user.


Some brands choose to donate a percentage of each sale or a fixed dollar amount to a social cause. Brands can also donate their products or offer volunteers at advocacy events. Look for opportunities where the Brand can give back and tie it into your company’s values/beliefs. The key is to find creative ways to make an impact that are congruent with your Brand’s vision.

Every Brand has a voice and the power to make a difference in our society. Being an advocate for something you believe in is not only good for business, but it also goes against the status quo and shows that Brand has morals and values that align with its consumers/users. There are many ways brands can take on social issues; companies just need to look at their Brand and what it stands for to maximize their social media reach.

What is social responsibility and how does it affect brands

Social responsibility is a term that has been used in the business world for decades. While it may seem like an old idea, social responsibility is still relevant and important to many brands today.

Social responsibility can be defined as “a company’s sense of obligation to contribute to economic development while improving the quality of life and standard of living in the communities where they operate.” This means that companies should work towards making their community around them better while also making sure they are using resources responsibly. It’s not always easy balancing these two things – one must consider environmental impact, employee relations, and more when determining what part of society or which groups will get your brand’s support during social efforts.

Why do brands take on social issues

Social issues are not new to brands. From time to time, companies take on social causes in order to stand out from the competition and be relevant. Yet it seems that more and more brands are taking up socially oriented missions as a way of branding themselves, even if they might not have an immediate stake in the issue at hand.

There are many reasons why brands take on social issues. One of the most common reasons is because they want to be seen as a company that cares about their customers and society as a whole. Brands also know that by taking on these social issues, it will help them stay relevant in the eyes of their target audience. Other reasons to take on social issues are for publicity, because they care about the cause, because there is profit potential, or because it’s part of their corporate culture. Lastly, some brands don’t have any choice but to take on these social issues because they have been targeted for being insensitive or offensive in the past.

How can brands handle these situations

For brands, social media is both a blessing and curse. It’s great for getting your brand in front of an audience that you otherwise wouldn’t be able to reach, but it also means that there are many eyes on you at all times. Unfortunately, this means when something goes wrong with your company or campaign, the public will know about it very quickly. This can cause serious problems if not handled correctly or swiftly by the brand itself.

A social issue situation is a difficult time for any brand. Brands have to be aware of all of the details and know how they can handle it. This means being prepared so that they are not caught off guard by anything that could happen, as well as having a plan in place before something occurs. Professional tone with an engaging opening sentence.


With social media being such a dominant force in today’s culture, brands have begun taking stands on controversial issues that affect the world. We’ve covered what social responsibility is and why it is important for companies to take a stance against racism, sexism, and homophobia in America today. As marketers or executives who are concerned about these types of human rights violations, you may want to think about how your company will handle this type of situation so as not to offend your customers. More importantly though-you should ask yourself if you would be willing to risk offending potential new customers by staying silent when those very same people need support from businesses like yours more than ever before.