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What Is Co-Branding?

What Is Co-Branding?

Co-branding is a strategic marketing partnership between two or more brands that allows each brand to leverage the other’s consumer base, resources, and/or expertise to create a new product or service. Co-branding can be extremely beneficial for all involved...
When to Shift Focus and Invest in Branding

When to Shift Focus and Invest in Branding

Taking a proactive approach to branding can help you build a company identity that resonates with customers over time – leading to increased brand awareness, customer loyalty, and higher sales. Many businesses will only focus on branding when they are ready to...
Why Your Company Should Have a Digital Strategy

Why Your Company Should Have a Digital Strategy

A digital strategy is an essential component for any company looking to thrive in the modern business world. Businesses are increasingly relying on digital platforms to engage with their customers, grow their brands, and increase revenue. As a result, it’s important...
How to Assign and Define Brand Attributes

How to Assign and Define Brand Attributes

The brand is the set of all perceptions, beliefs, and associations that a customer has with your company. To create a successful brand, companies need to identify the attributes that define their products and services. In order for a company to be successful in...
The Difference Between a Logo and a Brand

The Difference Between a Logo and a Brand

A company can have an amazing logo but without the proper execution of their brand, they are not going to attract customers on their own. Brands are about how your customer perceives you as well as what you want them to think about when they see your name or product...