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When to Shift Focus and Invest in Branding

When to Shift Focus and Invest in Branding

Taking a proactive approach to branding can help you build a company identity that resonates with customers over time – leading to increased brand awareness, customer loyalty, and higher sales. Many businesses will only focus on branding when they are ready to...
Why Your Company Should Have a Digital Strategy

Why Your Company Should Have a Digital Strategy

A digital strategy is an essential component for any company looking to thrive in the modern business world. Businesses are increasingly relying on digital platforms to engage with their customers, grow their brands, and increase revenue. As a result, it’s important...
How to Assign and Define Brand Attributes

How to Assign and Define Brand Attributes

The brand is the set of all perceptions, beliefs, and associations that a customer has with your company. To create a successful brand, companies need to identify the attributes that define their products and services. In order for a company to be successful in...
The Difference Between a Logo and a Brand

The Difference Between a Logo and a Brand

A company can have an amazing logo but without the proper execution of their brand, they are not going to attract customers on their own. Brands are about how your customer perceives you as well as what you want them to think about when they see your name or product...
9 Tips for Designing Virtual Events

9 Tips for Designing Virtual Events

Virtual events are getting more and more popular. This is a great way to connect with your target audience in an intimate setting. You can create custom content for the event that is tailored to each attendee’s needs, and you don’t need to worry about travel costs or...